About Us

Simon Howell – Managing Director
07827 804700

Simon has extensive experience in Motor Retailing, having started selling cars at the age of 18. In his successful career of over 30 years, he held management positions in the roles of Sales Manager and Dealer Principal, which he achieved by the age of 30.

This was followed by 7 years with Skoda as Head of Business, and as a Volkswagen Accredited Brand Manager.

Simon is a skilled recruiter and has a wealth of expertise and experience to assist businesses searching for talented people, and to help candidates looking for their next career move.

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Lee Beynon – Regional Director – Midlands
07895 794506

Lee has extensive experience in Motor Retailing, having started selling cars at the age of 16. In his successful career of over 34 years, he held management positions in the roles of General Sales Manager, General Manager and Brand Director which he achieved by the age of 42.

During this time he has enjoyed working with a number of brands including 15 years with Peugeot, 4 years with Volkswagen, 7 years with Hyundai and 8 years with Skoda, where, in addition to achieving Skoda Retailer of the Year for Marketing, Finance and Used Cars, he became Chairman of the Skoda Brand Development Group for Sales & Marketing and Vice Chairman of the National Brand Development Group working with both Retailer Network and Skoda UK Senior Management Team.

Lee is a skilled recruiter and has a wealth of expertise and experience to assist businesses searching for talented people, and to help candidates looking for their next career move.

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Harry Bathe – Regional Director – London & South East
07359 448584

Harry is a seasoned motor trade professional with over 23 years of experience in sales and aftersales. Known for his leadership and team-building skills, Harry has successfully managed various dealerships including with JLR, Honda, Volvo and Mercedes- Benz.

He has held key roles ranging from Sales executive, business manager, GSM and Head of Business. Harry’s energetic approach, excellent interaction skills, and ability to motivate teams have consistently led to high performance and low staff turnover. With a forward-thinking mindset and keen attention to detail, he is dedicated to achieving exceptional results in the automotive industry.

Harry is a skilled recruiter and has a wealth of expertise and experience to assist businesses searching for talented people, and to help candidates looking for their next career move.

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Neil Tonks – Regional Director – Eastern England & South West
07977 277839

Neil brings a wealth of experience in the automotive industry, having served as a senior board member of large dealership groups and as a Group Aftersales and Franchise Director. This experience is complemented by a strong track record in recruitment services. Specialising in connecting top-tier talent with industry-leading organisations, he excels at identifying and attracting candidates who can drive business success and growth.

With a deep understanding of both the automotive and recruitment sectors, Neil has honed his skills in strategic recruitment, making him adept at providing tailored solutions that enhance operational efficiency and the bottom line. His expertise lies in aligning recruitment strategies with business objectives, ensuring that organisations acquire the talent they need to thrive in competitive markets.

Focusing on his previous recruitment career, Neil has collaborated with automotive manufacturers and dealership groups to deliver innovative recruitment solutions. His dedication to fostering meaningful relationships and commitment to excellence make him a trusted partner in the recruitment landscape.

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